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Ecommerce Information |
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Free Competition Analysis for E-Commerce Startup
For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. 'Competition Analysis' is one of those catch phrases. Competition Analysis is part of the business plan. And it is an important part. However, completing some of the tasks that are required for Competition Analysis can be overwhelming and expensive. This is a disadvantage for e-commerce startups with limited budgets. The following is a suggestion that has worked for us at Rothline Entertainment, an e-commerce site located at http://www.rothline.com. After reviewing information on completing Competition Analysis, we immediately knew we could not afford to have an outside source complete these tasks. We were also overwhelmed with the idea of attempting to complete the tasks ourselves. We brainstormed regarding who our competition is and how well they are doing. One of the free tools that helped us the most with Competition Analysis was http://www.alexa.com/site/ds/top_500 This site allows searching for e-commerce sites in specific industries in order to view status, link popularity, ranking, etc. For our company we began by selecting five companies that best fit our industry and were in the top 500. We took a look at what they were doing, and they must be doing something right if they are in the top 500. We made a list of their strengths and weaknesses and compared our strengths and weaknesses to theirs. This was the best free Competition Analysis tool we had come across. It provided information on our competition and allowed us to begin carving out what our special niche could be and how to compete. The only thing that it cost was time. For a startup e-commerce site with a limited budget I recommend trying this approach for Competition Analysis. This approach does not have to be your only tool but it can be a beneficial tool to add to your marketing toolbox. About The Author Lawrence Roth, Web Manager
MORE RESOURCES: Internal linking for ecommerce: The ultimate guide Search Engine Land THG announces digital alliance to scale and accelerate ecommerce solutions for clients Charged Retail JD.com halts Indonesia and Thailand e-commerce sites to refocus on logistics South China Morning Post B2B ecommerce tech vendor Oro gets $13 million Digital Commerce 360 How to monitor the carbon footprint of your ecommerce supply chain Digital Commerce 360 Walmart Business launches as a B2B ecommerce site Digital Commerce 360 Steve Chou on Launching Your First E-Commerce Business Small Business Trends How ChatGPT Drives Ecommerce Conversions Practical Ecommerce Levi revenue, ecommerce increase year over year Digital Commerce 360 2022 US holiday eCommerce shopping exceeded expectations ... Enterprise Times Retail and eCommerce news from the week beginning 23 January ... Enterprise Times The future of B2C ecommerce - ThePaypers The Paypers Realities of eCommerce Fraud - Can you Protect your Business? Global Trade Magazine How To Use Pinterest For Ecommerce Search Engine Journal How To Create A WordPress Ecommerce Website Search Engine Journal Branding for a Purpose in 2023: An Ecommerce Guide hackernoon.com Tecsys Announces Warehouse-In-A-Warehouse Ecommerce ... Supply Chain Market Why it's a great time to launch an ecommerce business The CEO Magazine Charts: U.S. Retail Ecommerce Sales Q3 2022 Practical Ecommerce First Steps to Sustainable Ecommerce Practical Ecommerce 12 new Google Analytics 4 ecommerce dimensions and metrics Search Engine Land 13 AI Chatbots for Business Practical Ecommerce Ecommerce with Flair: Digital Tools for a More Inspiring Online ... Retail TouchPoints The myth busters of B2B ecommerce Digital Commerce 360 AxleHire Pioneers a New Last-Mile Delivery Model with Cross ... Bluefield Daily Telegraph Retail and eCommerce news from the week beginning 9 January ... Enterprise Times What is Shopify? The ecommerce website builder explained Expert Reviews APTMA emphasizes utilizing eCommerce to increase textile exports Mettis Link News An overview of eCommerce in 2022: Growth, hits and misses Times of India Budget 2023: Promoting Indigenous Manufacturing Tops ... Outlook Startup Retail and eCommerce news from the week beginning 2 January ... Enterprise Times |
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