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Ecommerce Information |
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Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him!)
Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.) The secret is? There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham? No, no? just kidding? The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website. Not sure what headline to use at the top of your page? You have a couple of options: Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour. Or? "Ask" your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards? The one that converts to sales best wins! Trying to figure out how much to charge for you new ebook? You can hire an expert? I can talk to you all day about advanced pricing theory and explain to you how prices with a "7" in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products? Or? Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won't know if that's true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to "ask" these experts by testing. If done properly, the questions you can get your "visitor experts" to answer about your website by simply testing, is endless. Now, don't get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-) But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of "best practices". So, by hiring someone who has been in the trenches you can save time and money in the long run. However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn't automatically mean it will work at yours. The best consultants will tell you that you still need to test everything. So in the end it's still your visitor who's the true expert. Just imagine the results you could achieve over the next year, if you took the time to test only one new element every week. Even if half of the tests were failures and didn't produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would have improved your conversion rate by over 2.6% (and probably much more!) Look over your current sales statistics, and ask yourself, "How much more profit would I be making if my conversion rate jumped by 2.6%?" With most sites currently converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales? Let me ask you a question: Imagine you have a website selling information on how to learn to play the guitar, getting 1,000 visitors per day. And I came to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure. Then, why not get equally excited about optimizing your website for maximum conversion rates? Many online businesses will spend hundreds of thousands of dollars optimizing their sites for the search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting, simply because they failed to invest in "asking the experts" (their visitors) first. Had they taken the time to optimize their site for conversion rate, before driving the traffic their results would be 10x more profitable. The great news for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to the true experts? Your visitors! Copyright 2004 Eric Graham About The Author Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he's an in-demand speaker & consultant. Visit www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate!
MORE RESOURCES: Walmart cutting 1,027 jobs at Fort Worth e-commerce facility The Dallas Morning News 3 Top E-Commerce Stocks to Buy Right Now The Motley Fool Walmart laying off hundreds of U.S. workers at five e-commerce fulfillment centers: Reuters Supermarket News JD.com shares jump after Chinese tech giant proposes to spin off, list units South China Morning Post Accelerate Growth with Walmart Marketplace Practical Ecommerce The Future of Ecommerce: How a Product Becomes a Purchase Andreessen Horowitz 12 New Ecommerce Books for Spring 2023 Practical Ecommerce eCommerce Fraud Protection: Are you secure? Security Boulevard Top 15 US Ecommerce Companies Forecast Insider Intelligence The innovation-sparking ecommerce data most distributors ignore Digital Commerce 360 Quick Commerce Grew The Most In 2022; Ahead Of Ecommerce ... BW Businessworld Ecommerce Product Releases: March 15, 2023 Practical Ecommerce BuyBuyCart – Tech Ecommerce Startup that caters to B2C and B2B ... Ahmedabad Mirror Ecommerce upstarts navigate pandemic shopping reset Financial Times Ecommerce and Digital Marketing Specialist Merck KGaA Walmart e-commerce fulfillment layoffs top 600 Supply Chain Dive US Ecommerce by Category Forecast 2023 Insider Intelligence Square Ecommerce Moves Upmarket Amid Economic Uncertainty Business Insider The rise of ecommerce in the coffee industry Perfect Daily Grind Facebook's Advantage+ shopping campaigns: Are they worth the ... Search Engine Land Ecommerce Entertainment Equals Engagement Multichannel Merchant Southeast Asia Retail Ecommerce Forecast 2023 Insider Intelligence 2023 B2B Ecommerce Market Trends Report—Part 1 Digital Commerce 360 Data: The Essential Ingredient For Ecommerce Leaders To Lead, But Too Much Of It Hinders Growth Forbes Start an E-Commerce Side Hustle on a Budget Entrepreneur Costco ecommerce sales drop despite total sales increase Digital Commerce 360 How will DTC change the landscape of ecommerce growth over the ... Supply Chain Dive Daily Research News Online no. 34829 - Funds for eCommerce ... Daily Research News Online Ecommerce businesses are hiring — and with high salaries Digital Commerce 360 Google Shopping Hacks To Upgrade Your Ecommerce Strategy Search Engine Journal Ecommerce SEO Trends and Insights for 2023 Entrepreneur Perspective: Why Online Payments Are The Next Big Thing In Ecommerce Innovation | Crowdfund Insider Crowdfund Insider Ecommerce return rates rose in retail's longest holiday season yet Insider Intelligence 2023 Consumer Trends Impacting eCommerce Profitability Supermarket News Behind Paramount’s Ecommerce Push: A Chat With Consumer Products Chief Pam Kaufman Hollywood Reporter Ecommerce, food-delivery firms face new trouble as government eyes related party services ban The Economic Times Apple Pay Later Could Upend BNPL Space Practical Ecommerce Silicon Valley Bank’s collapse hit the ecommerce world. See a list of impacted companies. Digital Commerce 360 E-commerce negotiators advance work, discuss development and ... WTO Latest News Vehicle Subscriptions Gaining Traction Practical Ecommerce Journey Hospitality extends hotel ecommerce... Travolution T-shirt Seller on Licensing, Drop-shipping, More Practical Ecommerce Slowdown in E-Commerce Hitting Logistics Companies' Payrolls ... The Wall Street Journal HUL, ABFRL named ‘digital disruptors’ in top e-commerce categories like grocery, fashion Business Today Seed Funds for eCommerce Returns Data Firm Two Boxes - Daily ... Daily Research News Online FTP aims to spur e-commerce exports with series of measures Economic Times |
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