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The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your practice needs consistent bi-monthly follow-ups. If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses. Here's the top ten ways: 1. Keep track of every one who contacts you, in person or by email about coaching or other service. Treat email addresses like gold. These are already qualified, targeted future clients. Copy and paste their email note, date, and question into Textpad or notepad under the name "potential clients." Print it out and keep in a hard file named the same.
When someone connects with you, copy and paste their address into your computer folder called "eLists." Place the address where you think it belongs. Name one file "potential clients." If they are past clients, create another list and call it "past clients." If present clients, make a file for them too. Categorized into groups, you can personalize your note to each one. Every month you'll want contact one of these groups and offer them something special. 3. Keep track of your ezine subscribers' emails separately. While you may use a company to send out your ezine, you may also want to have that list handy in your own office. My assistant uses www.textpad.com shareware program to manage all of my different email lists. Since I only send out my ezine on book coaching and business tip monthly, I follow up in between with a thank you or special offer. It takes less than 3 minutes to send out through text pad. 4. Choose the appropriate follow up message for each group. For your monthly ezine, you may want to send out a mini "marketing survey." You ask 4-8 questions. For any who takes the time to respond, you offer them a fre.e eBook or report. In one follow up I asked, "What are the 3 top questions you want answered about writing and publishing a book?" My subscribers knew I was thinking about them and appreciated it by signing up for the follow up small cost book coaching marathon teleclass. People love fre.ebies, so when your follow up offers a fre.e tip or question and answer, your potential clients will see your value. 5. Leverage big results from just a little effort. Don't waste any information that helps you promote. After you get responses to your mini survey, use them again and again. After you answer the questions, keep them in a folder called Q and A. Create a new web site link and post them as new content for your hungry web site visitors. When other professionals ask me for an interview for their ezines and sites, I get them via email, answer them and get promoted by others through their ezines and Web sites. At the same time, I divide these interviews into articles under 1000 words and submit them to opt-in ezines looking for free content. From just one ezine interview, several high power professionals called me to order books first, then to become business clients. Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business. Part two of this article is available at www.bookcoaching.com/freearticles/article-130.shtml. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES: Internal linking for ecommerce: The ultimate guide Search Engine Land THG announces digital alliance to scale and accelerate ecommerce solutions for clients Charged Retail JD.com halts Indonesia and Thailand e-commerce sites to refocus on logistics South China Morning Post B2B ecommerce tech vendor Oro gets $13 million Digital Commerce 360 How to monitor the carbon footprint of your ecommerce supply chain Digital Commerce 360 Walmart Business launches as a B2B ecommerce site Digital Commerce 360 Steve Chou on Launching Your First E-Commerce Business Small Business Trends How ChatGPT Drives Ecommerce Conversions Practical Ecommerce Levi revenue, ecommerce increase year over year Digital Commerce 360 2022 US holiday eCommerce shopping exceeded expectations ... Enterprise Times Retail and eCommerce news from the week beginning 23 January ... Enterprise Times The future of B2C ecommerce - ThePaypers The Paypers How To Use Pinterest For Ecommerce Search Engine Journal Realities of eCommerce Fraud - Can you Protect your Business? Global Trade Magazine How To Create A WordPress Ecommerce Website Search Engine Journal 13 AI Chatbots for Business Practical Ecommerce Branding for a Purpose in 2023: An Ecommerce Guide hackernoon.com Tecsys Announces Warehouse-In-A-Warehouse Ecommerce ... Supply Chain Market Why it's a great time to launch an ecommerce business The CEO Magazine Charts: U.S. Retail Ecommerce Sales Q3 2022 Practical Ecommerce First Steps to Sustainable Ecommerce Practical Ecommerce 12 new Google Analytics 4 ecommerce dimensions and metrics Search Engine Land Ecommerce with Flair: Digital Tools for a More Inspiring Online ... Retail TouchPoints The myth busters of B2B ecommerce Digital Commerce 360 How Brands Can Ready E-Commerce for 2023 With AI Total Retail Retail and eCommerce news from the week beginning 9 January ... Enterprise Times AxleHire Pioneers a New Last-Mile Delivery Model with Cross ... Bluefield Daily Telegraph What is Shopify? The ecommerce website builder explained Expert Reviews Avoiding Ecommerce Meltdowns: For Dippin’ Dots Delivering ... Retail TouchPoints APTMA emphasizes utilizing eCommerce to increase textile exports Mettis Link News An overview of eCommerce in 2022: Growth, hits and misses Times of India Budget 2023: Promoting Indigenous Manufacturing Tops ... Outlook Startup Retail and eCommerce news from the week beginning 2 January ... Enterprise Times |
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