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Ecommerce Information |
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Six Components Of A Good E-Commerce Site
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time. Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management. But, how can you build an e-commerce business and take advantages of all these great possibilities? After all, you are pretty sure that anything to do with new technology is complicated, time-consuming, and expensive. Believe it or not, this is just a misconception that most business owners have about the Internet technology. The truth is - in order to run a business online and reap profits, like any new effort, you need to do a little homework, have patience and determination, and get going. Take the following steps seriously and in no time you will be able to embrace fascinating world of online business. Take your products online Getting your product online does not simply mean - having a nice picture and a product narration to go with it. Effective use of the Internet is based on standards. Standards, as you know, are created to facilitate common use of a technology. If you ever imported or exported a product or service, or if you registered your product with some kind of authorities ever; you certainly know that each product falls under certain subcategory according to the classification system that you encountered. Internet is the same thing. Since the emergence of Internet, several classification systems have been developed. If you think long term and would like to use same catalog with multiple e-marketplaces, you should adopt one of the prevailing classification system in the Internet. The best online catalog classification available from my point of view is UNSPSC. For one thing, many prominent e-marketplaces adopted this particular system, which allows you to post your products on multiple e-procurement systems and e-marketplaces. How do you do this? I would suggest you to become a member of one of the e-marketplaces, where you can aggregate your products using some kind of simple wizards or forms. E-marketplaces based on Commerce One's the largest B2B e-marketplace enabler, have this facility. Our own Rusbiz e-catalog system, which is also based on UNSPSC, also allows you to integrate your products using a very simple but sophisticated form. If you do not have time to do it by your own, you can use the service of a B2B exchange. Rusbiz also provides with similar service. Get an online presence What should be your next step once you have all your products transformed into e-catalog? Naturally, you need to have an online presence to sell the products. There are number of options how to do this. Become a member of an e-marketplace This could be a large geography oriented fairly large horizontal market or a vertical e-marketplace specific to your industry. The membership fees are in most of the cases not so expensive. But many of them charge some percentage on your transactions, usually, from 1 to 3 percent. If you expect big sales volume, you may think this might not be the best choice for you. However, if you get new customers, thanks to your mere presence in an e-marketplace, the percentage that you have to pay on the transaction you should consider as customer acquiring cost. Under any circumstances, it is good to become a member of at least one e-marketplace as you -automatically get exposed to thousands of new prospective customers. Build a website There are several ways you can construct an e-commerce site to your need. You can build a website in house by employing developers or you can hire a web development company to do this for you. The advantage is you can have a website with the look, feel and functionality according to your given specification. However, both of these methods could be way costly for a small business. Average cost of building an e-commerce website runs starting from US$ 600 plus hosting and maintenance charges for a miniscule site with limited features to several hundred thousand US Dollars for a powerful e-commerce website. Another option that you have as a small business is to build an e-commerce site from prefabricated templates. While this is affordable and easy, you considerably lose flexibility and customization possibilities in comparison to building a site from scratch. Build a web store All these above mentioned cases do not allow you to have the potentials and advantages that come with an e-business website integrated with a B2B exchange. Which means, whether you are a business to consumer company with occasional sales to businesses or you are a pure play B2B company, a Web Store merged into an e-marketplace is what you need. A web store from a B2B exchange gives you the best of both worlds. You are having a professional e-commerce site which incorporates all the features that an e-marketplace has to offer. And you build a site from simple and easy to edit templates. For a detailed information about the features that come with a web store and benefits that you can get from them, follow this link: Powerful E-business Store About The Author Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.
MORE RESOURCES: TikTok says it regrets Indonesia's decision to ban e-commerce sales on social media platforms The Associated Press Indonesia bans e-commerce transactions on social media Times of India Visma-Soudal merger to be backed by e-commerce giant Amazon Global Cycling Network How B2B companies are driving ecommerce trends to higher sales Digital Commerce 360 Costco ecommerce sales improve compared with previous quarters, but still down overall Digital Commerce 360 8 Common B2B Ecommerce Myths – Debunked! Association of Equipment Manufacturers (AEM) E-Commerce Innovations ACHR NEWS Economics Newsletter: Ecommerce is Here to Stay Manhattan Institute Shopistry Launches White-Label eCommerce Platform Enabling Banks, Merchant Acquirers, and Payment Processors Yahoo Finance Best E-Commerce Platforms of 2023 | U.S. News U.S. News & World Report Reducing eCommerce Cart Abandonment with Alternative ... Home Furnishings Association Mirakl and Havas form global partnership to accelerate eCommerce ... Enterprise Times B2B ecommerce survey: Companies largely experiencing growth Digital Commerce 360 Ecommerce marketing next year: 5 ways to set up for success Search Engine Land Shopify Invests in Wholesale Marketplace Faire, Expands Reach ... Retail TouchPoints Top 10 eCommerce Website Development Companies in India Hindustan Times A Guide to Squash eCommerce Fraud for Furniture Retailers Home Furnishings Association AI and E-commerce: Simplifying the Sales Process CO— by the U.S. Chamber of Commerce In-person Markets Spur Mountain Apparel Brand Practical Ecommerce TikTok Replaces 'Storefront' with 'Shop' Practical Ecommerce Streamlining Ecommerce Fulfillment with Packaging Automation ... Packaging Digest Mollie Unveils Findings from Annual European Ecommerce Report Fintech Finance MEMA Announces H-D eCommerce Committee Appointments AftermarketNews.com (AMN) FTC sues Amazon, says the ecommerce giant is a monopoly Supermarket News eCommerce Expo and Technology for Marketing 2023 focuses on ... Retail Technology Innovation Hub How to optimize your ecommerce ad spend and budget for the best ... Search Engine Land E-commerce+supply+business+opens+storefront+in+downtown+ ... Journal Record How Supply Chain Visibility Helps E-commerce Brands Overcome ... - Supply and Demand Chain Executive How Supply Chain Visibility Helps E-commerce Brands Overcome ... Supply and Demand Chain Executive Dark Patterns In E-commerce, And Other Evils Free Press Journal Exploring Crypto Ecommerce Payment Solutions in 2023 hackernoon.com eMarketer Podcast: Around the World: TikTok's global ecommerce ... Insider Intelligence Senators Coons, Tillis introduce SHOP SAFE Act to crack down on ... Senator Chris Coons BigCommerce modernises its B2B eCommerce with launch of B2B ... Enterprise Times Krepling No-Code Platform Unlocks E-Commerce Scalability E-Commerce Times 3 Stocks Gearing Up for an E-Commerce Liftoff InvestorPlace THG on ecommerce industry charm offensive | TheBusinessDesk.com The Business Desk Deal agreed for direct-to-consumer ecommerce group Insider Media Borsheims Promotes Andy Brabec to Vice President of Marketing ... Columbus Telegram Gen Z views AI as e-commerce booster Retail Customer Experience Alternative payments account for 60% of e-commerce market in ... India Retailing How Can an eCommerce brand use data to identify and capitalise on new growth opportunities? Express Computer Laravel Ecommerce with Lunar PHP Laravel News How 404s Impact Organic Rankings Practical Ecommerce Merchants increase spend to tackle e-commerce fraud crisis Electronic Payments International Charts: Retail Trends in China Q3 2023 Practical Ecommerce Ralph Lauren expands in Canada with first namesake store, e ... Chain Store Age ChatGPT Prompts for Social Media Marketing Practical Ecommerce Robots, e-commerce and sustainability drive packaging machine ... BeverageDaily.com Fake orders a stain on e-commerce scene VnExpress International |
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