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Ecommerce Information |
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Set Yourself Apart From The Ordinary
I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. I have talked about finding the search words and phrases people use to find your site, so you can use these same words on your homepage. And so on and so on. And I think it is all good advice. When visitors arrive at your site for the first time, the best outcome you can hope for is that they think, "Excellent, I'm in exactly the right place. I can find what I'm looking for right here." The problem is, the more you write the page to suit the needs of the reader, the less character it has. There is a danger that you will become like that person at a party who roams from group to group, agreeing with everyone and simply reflecting back everyone's opinions and views. People like that are boring and ultimately very irritating. They never risk expressing opinions of their own. The same thing can happen with a website. The more you try to please people, the thinner the character of your company or organization becomes. The web has always been a place where strong views and opinions are highly valued. Think about the newsletters you subscribe to and the discussion lists you take part in. The most valuable contributions are those that express real character, where people take a strong position and are not afraid to express it and stand by it. So there is a balance here. Yes, write your homepage to appeal to the reader, but also let some of the character of your organization shine through. This doesn't mean adding the mission statement, or shoveling the latest corporate sound bites onto your site. Heaven forbid. But you can express some character. You can say what you believe. You can take a position and let people know what you stand for, and what you stand against. The benefit? You'll differentiate your site from others in the same space. You'll stand out from the crowd. You'll be recognized. You'll earn respect for taking a position. You'll catch people's attention. You'll make them want to tell their friends and colleagues about your site. You don't have to take it to extremes. You simply need to write in a recognizable voice. Enough to set you apart from the ordinary. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: TikTok says it regrets Indonesia's decision to ban e-commerce sales on social media platforms The Associated Press TikTok sends team to Indonesia as new law threatens e-commerce aspirations South China Morning Post Indonesia bans e-commerce transactions on social media Times of India Visma-Soudal merger to be backed by e-commerce giant Amazon Global Cycling Network How B2B companies are driving ecommerce trends to higher sales Digital Commerce 360 Costco ecommerce sales improve compared with previous quarters, but still down overall Digital Commerce 360 8 Common B2B Ecommerce Myths – Debunked! Association of Equipment Manufacturers (AEM) E-Commerce Innovations ACHR NEWS Economics Newsletter: Ecommerce is Here to Stay Manhattan Institute Shopistry Launches White-Label eCommerce Platform Enabling Banks, Merchant Acquirers, and Payment Processors Yahoo Finance Best E-Commerce Platforms of 2023 | U.S. News U.S. News & World Report Reducing eCommerce Cart Abandonment with Alternative ... Home Furnishings Association Mirakl and Havas form global partnership to accelerate eCommerce ... Enterprise Times B2B ecommerce survey: Companies largely experiencing growth Digital Commerce 360 Ecommerce marketing next year: 5 ways to set up for success Search Engine Land Shopify Invests in Wholesale Marketplace Faire, Expands Reach ... Retail TouchPoints Top 10 eCommerce Website Development Companies in India Hindustan Times A Guide to Squash eCommerce Fraud for Furniture Retailers Home Furnishings Association AI and E-commerce: Simplifying the Sales Process CO— by the U.S. Chamber of Commerce In-person Markets Spur Mountain Apparel Brand Practical Ecommerce TikTok Replaces 'Storefront' with 'Shop' Practical Ecommerce Streamlining Ecommerce Fulfillment with Packaging Automation ... Packaging Digest Mollie Unveils Findings from Annual European Ecommerce Report Fintech Finance MEMA Announces H-D eCommerce Committee Appointments AftermarketNews.com (AMN) FTC sues Amazon, says the ecommerce giant is a monopoly Supermarket News eCommerce Expo and Technology for Marketing 2023 focuses on ... Retail Technology Innovation Hub How to optimize your ecommerce ad spend and budget for the best ... Search Engine Land E-commerce+supply+business+opens+storefront+in+downtown+ ... Journal Record How Supply Chain Visibility Helps E-commerce Brands Overcome ... - Supply and Demand Chain Executive How Supply Chain Visibility Helps E-commerce Brands Overcome ... Supply and Demand Chain Executive Optimizing the ecommerce payment experience Digital Commerce 360 Dark Patterns In E-commerce, And Other Evils Free Press Journal Exploring Crypto Ecommerce Payment Solutions in 2023 hackernoon.com eMarketer Podcast: Around the World: TikTok's global ecommerce ... Insider Intelligence Senators Coons, Tillis introduce SHOP SAFE Act to crack down on ... Senator Chris Coons BigCommerce modernises its B2B eCommerce with launch of B2B ... Enterprise Times Krepling No-Code Platform Unlocks E-Commerce Scalability E-Commerce Times 3 Stocks Gearing Up for an E-Commerce Liftoff InvestorPlace THG on ecommerce industry charm offensive | TheBusinessDesk.com The Business Desk Deal agreed for direct-to-consumer ecommerce group Insider Media Borsheims Promotes Andy Brabec to Vice President of Marketing ... Columbus Telegram Gen Z views AI as e-commerce booster Retail Customer Experience How Can an eCommerce brand use data to identify and capitalise on new growth opportunities? Express Computer Alternative payments account for 60% of e-commerce market in ... India Retailing Laravel Ecommerce with Lunar PHP Laravel News How 404s Impact Organic Rankings Practical Ecommerce Merchants increase spend to tackle e-commerce fraud crisis Electronic Payments International Charts: Retail Trends in China Q3 2023 Practical Ecommerce Ralph Lauren expands in Canada with first namesake store, e ... Chain Store Age ChatGPT Prompts for Social Media Marketing Practical Ecommerce Robots, e-commerce and sustainability drive packaging machine ... BeverageDaily.com Fake orders a stain on e-commerce scene VnExpress International |
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