Set Yourself Apart From The Ordinary
I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. I have talked about finding the search words and phrases people use to find your site, so you can use these same words on your homepage. And so on and so on.
And I think it is all good advice. When visitors arrive at your site for the first time, the best outcome you can hope for is that they think, "Excellent, I'm in exactly the right place. I can find what I'm looking for right here."
The problem is, the more you write the page to suit the needs of the reader, the less character it has.
There is a danger that you will become like that person at a party who roams from group to group, agreeing with everyone and simply reflecting back everyone's opinions and views. People like that are boring and ultimately very irritating. They never risk expressing opinions of their own.
The same thing can happen with a website. The more you try to please people, the thinner the character of your company or organization becomes.
The web has always been a place where strong views and opinions are highly valued. Think about the newsletters you subscribe to and the discussion lists you take part in. The most valuable contributions are those that express real character, where people take a strong position and are not afraid to express it and stand by it.
So there is a balance here. Yes, write your homepage to appeal to the reader, but also let some of the character of your organization shine through. This doesn't mean adding the mission statement, or shoveling the latest corporate sound bites onto your site. Heaven forbid.
But you can express some character. You can say what you believe. You can take a position and let people know what you stand for, and what you stand against.
The benefit? You'll differentiate your site from others in the same space. You'll stand out from the crowd. You'll be recognized. You'll earn respect for taking a position. You'll catch people's attention. You'll make them want to tell their friends and colleagues about your site.
You don't have to take it to extremes. You simply need to write in a recognizable voice.
Enough to set you apart from the ordinary.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
TikTok says it regrets Indonesia's decision to ban e-commerce sales on social media platforms - The Associated Press
TikTok says it regrets Indonesia's decision to ban e-commerce sales on social media platforms The Associated Press
TikTok sends team to Indonesia as new law threatens e-commerce aspirations - South China Morning Post
TikTok sends team to Indonesia as new law threatens e-commerce aspirations South China Morning Post
Indonesia bans e-commerce transactions on social media Times of India
Visma-Soudal merger to be backed by e-commerce giant Amazon Global Cycling Network
How B2B companies are driving ecommerce trends to higher sales Digital Commerce 360
Costco ecommerce sales improve compared with previous quarters, but still down overall - Digital Commerce 360
Costco ecommerce sales improve compared with previous quarters, but still down overall Digital Commerce 360
8 Common B2B Ecommerce Myths – Debunked! Association of Equipment Manufacturers (AEM)
E-Commerce Innovations ACHR NEWS
Economics Newsletter: Ecommerce is Here to Stay Manhattan Institute
Shopistry Launches White-Label eCommerce Platform Enabling Banks, Merchant Acquirers, and Payment Processors - Yahoo Finance
Shopistry Launches White-Label eCommerce Platform Enabling Banks, Merchant Acquirers, and Payment Processors Yahoo Finance
Best E-Commerce Platforms of 2023 | U.S. News U.S. News & World Report
Reducing eCommerce Cart Abandonment with Alternative ... Home Furnishings Association
Mirakl and Havas form global partnership to accelerate eCommerce ... Enterprise Times
B2B ecommerce survey: Companies largely experiencing growth Digital Commerce 360
Ecommerce marketing next year: 5 ways to set up for success Search Engine Land
Shopify Invests in Wholesale Marketplace Faire, Expands Reach ... Retail TouchPoints
Top 10 eCommerce Website Development Companies in India Hindustan Times
A Guide to Squash eCommerce Fraud for Furniture Retailers Home Furnishings Association
AI and E-commerce: Simplifying the Sales Process CO— by the U.S. Chamber of Commerce
In-person Markets Spur Mountain Apparel Brand Practical Ecommerce
TikTok Replaces 'Storefront' with 'Shop' Practical Ecommerce
Streamlining Ecommerce Fulfillment with Packaging Automation ... Packaging Digest
Mollie Unveils Findings from Annual European Ecommerce Report Fintech Finance
MEMA Announces H-D eCommerce Committee Appointments AftermarketNews.com (AMN)
FTC sues Amazon, says the ecommerce giant is a monopoly Supermarket News
eCommerce Expo and Technology for Marketing 2023 focuses on ... Retail Technology Innovation Hub
How to optimize your ecommerce ad spend and budget for the best ... Search Engine Land
E-commerce+supply+business+opens+storefront+in+downtown+ ... Journal Record
How Supply Chain Visibility Helps E-commerce Brands Overcome ... - Supply and Demand Chain Executive
How Supply Chain Visibility Helps E-commerce Brands Overcome ... Supply and Demand Chain Executive
Optimizing the ecommerce payment experience Digital Commerce 360
Dark Patterns In E-commerce, And Other Evils Free Press Journal
Exploring Crypto Ecommerce Payment Solutions in 2023 hackernoon.com
eMarketer Podcast: Around the World: TikTok's global ecommerce ... Insider Intelligence
Senators Coons, Tillis introduce SHOP SAFE Act to crack down on ... Senator Chris Coons
BigCommerce modernises its B2B eCommerce with launch of B2B ... Enterprise Times
Krepling No-Code Platform Unlocks E-Commerce Scalability E-Commerce Times
3 Stocks Gearing Up for an E-Commerce Liftoff InvestorPlace
THG on ecommerce industry charm offensive | TheBusinessDesk.com The Business Desk
Deal agreed for direct-to-consumer ecommerce group Insider Media
Borsheims Promotes Andy Brabec to Vice President of Marketing ... Columbus Telegram
Gen Z views AI as e-commerce booster Retail Customer Experience
How Can an eCommerce brand use data to identify and capitalise on new growth opportunities? - Express Computer
How Can an eCommerce brand use data to identify and capitalise on new growth opportunities? Express Computer
Alternative payments account for 60% of e-commerce market in ... India Retailing
Laravel Ecommerce with Lunar PHP Laravel News
How 404s Impact Organic Rankings Practical Ecommerce
Merchants increase spend to tackle e-commerce fraud crisis Electronic Payments International
Charts: Retail Trends in China Q3 2023 Practical Ecommerce
Ralph Lauren expands in Canada with first namesake store, e ... Chain Store Age
ChatGPT Prompts for Social Media Marketing Practical Ecommerce
Robots, e-commerce and sustainability drive packaging machine ... BeverageDaily.com
Fake orders a stain on e-commerce scene VnExpress International
A Tale of Two Revolutions - Ecommerce: A Historical Perspective
The World As It Then WasThe dynamic economic growth of the late 19th century placed greater and greater demand on horses to deliver manufactured goods between train and local destinations. Horses pulled stagecoaches, buggies, omnibuses, cabs and even shipping barges in canals.
Ecommerce Comes from Customer Satisfaction
Online shopping is convenient, but many companies whose web sites do brisk sales often leave consumers wanting. That's according to ForeSee Results, a research company that studied customer satisfaction among Internet shoppers.
Your Readers are Publishers Too
Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content.
Credit Card Merchant Account Basics
Knowing which credit card merchant account to get can be very confusing. There are thousands and thousands of banks, merchant account providers and third party sales teams that can offer you all kinds of incentives.
Conducting Business through B2B E-marketplaces
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.
How To Eliminate Credit Card Refunds From Digital Thieves
Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?Welcome to the electronic world of "cyber-shoplifting".Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product.
Your Affiliate Web Site Is Built - Now What?
When I first got my web site built, I thought I finally hada presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name.
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two
Why time spent on your site is importantAll websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure.
Short Story: The Benefits of Shopping Online
Maria's new lifestyle: Short story about the benefits shopping on the Net has given to a dedicated artist.I've got this strange friend; her name is Maria.
How To Start An Internet Business - Site Layout
The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered.
Ecommerce Marketing Plan
Concept of ServiceThe current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion.
Guide To Safe Online Shopping
Online shopping can be a little frightening to people who are new to the internet,but as long as you follow a few easy rules you should have no problem shopping online.What are the rules ?First before buying from an online store find out what that online stores return policy is.
How to Start a Business on the Internet
So you want to start a business? Good for you. Really, I mean that sincerely.
Do You Need A Merchant Account?
Deciding when to get your own merchant account for internet sales can be a confusing and expensive venture. If you have a small to medium sized business and only sell a small amount of products then having your own merchant account may not be the answer for you.
Is Your Website Credit Card Friendly?
In my last column I discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and enhance cash flow.
Intranet Project - RAD or Waterfall?
Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry.
Chinas IT Industry to Maintain Fast Growth
China's IT industry is expected to see a sales revenue of 2.68 trillion yuan (US$322.
Business Online - Blind Hunt
Do you sell something online? Do you have a business in the Internet? Have you read the "How to generate more traffic and convert it to sales" articles? Have you played the "Be #1 in SEO" game?Now, you are ready to believe - nobody knows how to do it absolutely right.Nobody can know everything.
Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal?
Many people online today still believe that buying tobacco products via the Internet is an experience that is doomed to failure. Either, the package will go astray, or the HM Customs and Excise storm troopers will smash down the door and abseil from the roof to collect the pennies that they are allegedly due for "tax evasion".
Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" - Heidi RichardsThink of your home page as the cover of your brochure.
|home | site map|