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Ecommerce Information |
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Why Arent People Buying From Your Ecommerce Website?
Your stock is tempting, your prices right - your ecommerce website is good to go, but somehow the customers just aren't buying. So where are you going wrong? Make sure people can find your ecommerce website. What are you doing to bring customers to your ecommerce web site? It's not enough to just design a website and then sit back and wait for the money to come rolling in as eager customers flock to your store. In fact, unless you go out of your way to show them, your prospective customers may not even know your business exists at all. First of all, make sure your ecommerce website is optimised for the web. You should be using good key words throughout the site, and in your meta tags (if you don't know what meta tags are, your designer should!) You should also be building as many links to your ecommerce web site as possible, as the more opportunities people have to click on a link to your site, the greater the likelihood of your website cropping up in the search engines - and attracting visitors. You should also think about online advertising for your ecommerce website. Pay per click advertising, for example, allows you to set a daily budget and pay for your site to appear in search engine listings. It could be a good idea if you're serious about bringing in visitors. What if you're getting the visitors to your ecommerce website, but not getting the sales? If there are plenty of people coming to your ecommerce website, but none of them are buying anything, you know that the problem lies either with the site itself, or with your stock. First of all, think about your stock. Is it well presented on the site, with clear pictures and good item descriptions? Is it fairly priced? Take a look at some of your main competitor's websites, and see how much they're charging. With so much choice on offer, no one will buy from you if they can get the same thing cheaper elsewhere - and remember that the internet makes it easy to shop around. If your prices are the same, or even lower, than the competition, however, you may have to look elsewhere to find out what the problem could be. Is your ecommerce website itself putting off buyers? One of the main reasons people give for not shopping on the internet is fears about security. Your ecommerce web site should have a clearly stated privacy policy, and returns policy. People who are giving you their money before they receive their goods are making a leap of trust; they have to trust you to take only the amount you've said you're going to take from their credit card, and they have to trust you to actually send the goods they're buying from you. Because they can't actually see the goods in the flesh (as it were) before they buy them, they'll also often look for reassurance that if they aren't satisfied, they'll be able to get their money back. You should make sure that they can find reassurance on all of these points just by looking at your ecommerce web site. Amber McNaught is co-owner of Hot Igloo Productions Ltd, a website design and online marketing firm offering high quality designs at affordable prices. Visit their website at http://www.hotigloo.co.uk
MORE RESOURCES: How to optimize your ecommerce ad spend and budget for the best ROI Search Engine Land Motley Fool: Etsy is a creative force in e-commerce The Dallas Morning News You Don't Have to Pick a Winner in E-Commerce. Here's Why The Motley Fool TikTok plans major growth in Seattle area as it looks to take on Amazon with e-commerce feature GeekWire JD.com subsidy scheme for store owners fails to appease investors; shares tumble South China Morning Post TikTok expanding in Seattle area as it ramps up e-commerce business - Puget Sound Business Journal The Business Journals E-commerce platform Homesome to begin accepting online SNAP Winsight Grocery Business With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 Latin America ecommerce growth outpaces other regions’ CAGRs Digital Commerce 360 DHL eCommerce opens consolidated distribution center near CVG ... Supply Chain Dive Ecommerce Game-changers (in 2014) Practical Ecommerce The Limited Role of AI in Ecommerce Retail TouchPoints FMI Reports eCommerce is Expanding in Packaged Food Market Food Engineering Magazine Ecommerce Website Builders Market 2023 | Modern Report: Key Players and Innovations for 2030 Benzinga Deloitte: Holiday ecommerce sales to grow this season Digital Commerce 360 It’s Official – Amazon is an Ecommerce Enabler First and a Retailer ... Retail TouchPoints 3 E-Commerce Stocks You Can Buy and Hold for the Next Decade The Motley Fool AI and E-commerce: Simplifying the Sales Process CO— by the U.S. Chamber of Commerce How Plural Keywords Impact Search Intent For Ecommerce [Data ... Search Engine Journal Build a Community, Says Sendlane CEO Practical Ecommerce Google launches new report that flags checkout issues on e ... Search Engine Land FedEx launches new Picture Proof of Delivery for eCommerce ... Enterprise Times Optimizing the ecommerce payment experience Digital Commerce 360 B2B Strategy Report: Pacing B2B Ecommerce Trends Digital Commerce 360 Branded eCommerce Soundbars Trend Hunter DHL eCommerce opens flagship sorting hub near Cincinnati ... Parcel and Postal Technology International Ingredients Online adds ingredient supplier Caldic to its B2B ... Nutritional Outlook Borsheims Promotes Andy Brabec to Vice President of Marketing ... Columbus Telegram Sponsored Love: Crafting An Effective E-Commerce Inbound ... Harlem World Magazine eCommerce businesses leveraging technology to win customers VnExpress International Amazon: Beyond E-Commerce GuruFocus.com Challenges and Decline in Ecommerce Stocks Best Stocks ShopClues parent firm to invest Rs 165cr to speed up cross-border ecommerce The Financial Express Luxury performance footwear brand, Athletic Propulsion Labs (APL ... - Premier Construction Magazine Luxury performance footwear brand, Athletic Propulsion Labs (APL ... Premier Construction Magazine Amazon-CCI row: E-commerce giant gets brief respite as SC schedules hearing for December | Mint Mint Retail and eCommerce news from the week beginning 28 August ... Enterprise Times Poundland relaunches ecommerce website | News Retail Week Laravel Ecommerce with Lunar PHP Laravel News How Affiliate Marketing Can Transform E-Commerce Total Retail People Are Shopping Online Again: 2 E-Commerce Stocks to Buy Now The Motley Fool SERP Signs of a Trusted Brand Practical Ecommerce 40 jobs lost as Belfast ecommerce firm goes bust Belfast Telegraph Charts: U.S. Manufacturing Trends Q3 2023 Practical Ecommerce The role of e-commerce analytics in informing business strategy Retail Customer Experience Laws on ecommerce to be reviewed for better consumer protection The Star Online Best Content Types for ChatGPT Practical Ecommerce UK Food Safety Testing Finds One Third of e-Commerce Samples ... Food Safety Magazine Q2 2023 E-Commerce Report PitchBook News & Analysis The E-commerce Germany Awards 2024 InternetRetailing E-Commerce of Agricultural Products Market 2023 Is Set to Fly Excessive Growth in Years to Come Benzinga |
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