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Ecommerce Information |
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How To Start An Internet Business - Content, Content, Content
When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct. Content For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic. Primary Pages Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can't be converted to money. Focus on converting the visitor into a customer. Information Pages Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation. Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings. Information Page Subjects If information pages are so important, how do you come up with topics? There are three methods. The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines. The next step is to review the results of the keyword research conducted when you decided to build a site. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise. Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for "forum + subject" on any search engine. In Closing Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES: Internal linking for ecommerce: The ultimate guide Search Engine Land THG announces digital alliance to scale and accelerate ecommerce solutions for clients Charged Retail JD.com halts Indonesia and Thailand e-commerce sites to refocus on logistics South China Morning Post B2B ecommerce tech vendor Oro gets $13 million Digital Commerce 360 How to monitor the carbon footprint of your ecommerce supply chain Digital Commerce 360 Walmart Business launches as a B2B ecommerce site Digital Commerce 360 Steve Chou on Launching Your First E-Commerce Business Small Business Trends How ChatGPT Drives Ecommerce Conversions Practical Ecommerce Levi revenue, ecommerce increase year over year Digital Commerce 360 2022 US holiday eCommerce shopping exceeded expectations ... Enterprise Times 17 Most Valuable E-Commerce Companies in the World Yahoo Finance Retail and eCommerce news from the week beginning 23 January ... Enterprise Times The future of B2C ecommerce - ThePaypers The Paypers How To Use Pinterest For Ecommerce Search Engine Journal Realities of eCommerce Fraud - Can you Protect your Business? Global Trade Magazine How To Create A WordPress Ecommerce Website Search Engine Journal 13 AI Chatbots for Business Practical Ecommerce Branding for a Purpose in 2023: An Ecommerce Guide hackernoon.com Tecsys Announces Warehouse-In-A-Warehouse Ecommerce ... Supply Chain Market Why it's a great time to launch an ecommerce business The CEO Magazine Charts: U.S. Retail Ecommerce Sales Q3 2022 Practical Ecommerce First Steps to Sustainable Ecommerce Practical Ecommerce 12 new Google Analytics 4 ecommerce dimensions and metrics Search Engine Land Ecommerce with Flair: Digital Tools for a More Inspiring Online ... Retail TouchPoints The myth busters of B2B ecommerce Digital Commerce 360 AxleHire Pioneers a New Last-Mile Delivery Model with Cross ... Bluefield Daily Telegraph Retail and eCommerce news from the week beginning 9 January ... Enterprise Times What is Shopify? The ecommerce website builder explained Expert Reviews APTMA emphasizes utilizing eCommerce to increase textile exports Mettis Link News An overview of eCommerce in 2022: Growth, hits and misses Times of India Budget 2023: Promoting Indigenous Manufacturing Tops ... Outlook Startup Retail and eCommerce news from the week beginning 2 January ... Enterprise Times |
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