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Ecommerce Information |
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Ecommerce Comes from Customer Satisfaction
Online shopping is convenient, but many companies whose web sites do brisk sales often leave consumers wanting. That's according to ForeSee Results, a research company that studied customer satisfaction among Internet shoppers. One way to improve the experience is gift cards, according to Merchant Commerce (http://merchantcommerce.net), an e-commerce services provider. Gift cards can be used to reward loyal customers and to attract new clients. "People love to tell their friends about new shops or products they have found," said Rebecca Campbell, Manager of Merchant Commerce. "Gift cards get shoppers in the door, whether it's a Web store or a physical outlet." Even though online sales number in the tens of billions of dollars each year, they still total less than 10% of the overall retail market. At the same time, electronic sales are increasing at a much faster rate than traditional retail, and consumer confidence and comfort with e-commerce are not really issues anymore. Customer satisfaction, however, is a concern. Price is usually a secondary factor online, and a dual study by shop.org and Forrester Research confirms that. That report listed health and beauty supplies, and sporting goods - typically not low-cost merchandise - as the categories with the biggest jumps in sales. "Consumers put a premium on service, even more so than on convenience," says Clarence Briggs, Chief Executive Officer of AIT, the parent company for Merchant Commerce. "The Web puts so many choices in front of the buying public; online merchants need a means of hooking shoppers in." Consumers who don't find what they want on one web site will jump to another; that is much easier than actually driving between stores. Here is where technology-as-customer-satisfaction can be measured. It can be a tool that browsers use to build shopping lists before committing to a purchase, making check-out easier. Or, a clothing site that lets shoppers see how different items look in combination. Or, a site that provides third-party assessments of a product line, with links to news stories, for instance. "It's about creating a scenario that makes it easy for consumers to buy," said Campbell. "Gift cards are another means of doing that." Merchants already know that consumers are turning to the Internet, if not to make purchases, then to do research prior to purchasing decisions. They know it because money spent on search-engine marketing keeps going up, yet many business owners put a higher premium on a high Google ranking than on what happens once a browser clicks onto a web site. Like any other marketing medium, a good search engine message can only bring customers to the door; it can't make them buy anything. Alex Lekas is the VP / Corporate Communications for AIT, a hosting services provider to nearly 200,000 business domains in 107 countries.
MORE RESOURCES: How to optimize your ecommerce ad spend and budget for the best ROI Search Engine Land TikTok plans major growth in Seattle area as it looks to take on Amazon with e-commerce feature GeekWire JD.com subsidy scheme for store owners fails to appease investors; shares tumble South China Morning Post Can the Shopify and Amazon Partnership Help Propel Growth for the E-commerce Platform? The Motley Fool TikTok expanding in Seattle area as it ramps up e-commerce business - Puget Sound Business Journal The Business Journals Q2 2023 E-Commerce Report PitchBook News & Analysis E-commerce platform Homesome to begin accepting online SNAP Winsight Grocery Business With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 Latin America ecommerce growth outpaces other regions’ CAGRs Digital Commerce 360 DHL eCommerce opens consolidated distribution center near CVG ... Supply Chain Dive Ecommerce Game-changers (in 2014) Practical Ecommerce The Limited Role of AI in Ecommerce Retail TouchPoints FMI Reports eCommerce is Expanding in Packaged Food Market Food Engineering Magazine Ecommerce Website Builders Market 2023 | Modern Report: Key Players and Innovations for 2030 Benzinga It’s Official – Amazon is an Ecommerce Enabler First and a Retailer ... Retail TouchPoints Deloitte: Holiday ecommerce sales to grow this season Digital Commerce 360 AI and E-commerce: Simplifying the Sales Process CO— by the U.S. Chamber of Commerce Build a Community, Says Sendlane CEO Practical Ecommerce How Plural Keywords Impact Search Intent For Ecommerce [Data ... Search Engine Journal Google launches new report that flags checkout issues on e ... Search Engine Land FedEx launches new Picture Proof of Delivery for eCommerce ... Enterprise Times Optimizing the ecommerce payment experience Digital Commerce 360 Branded eCommerce Soundbars Trend Hunter B2B Strategy Report: Pacing B2B Ecommerce Trends Digital Commerce 360 DHL eCommerce opens flagship sorting hub near Cincinnati ... Parcel and Postal Technology International Ingredients Online adds ingredient supplier Caldic to its B2B ... Nutritional Outlook Borsheims Promotes Andy Brabec to Vice President of Marketing ... Columbus Telegram Sponsored Love: Crafting An Effective E-Commerce Inbound ... Harlem World Magazine eCommerce businesses leveraging technology to win customers VnExpress International Amazon: Beyond E-Commerce GuruFocus.com Challenges and Decline in Ecommerce Stocks Best Stocks ShopClues parent firm to invest Rs 165cr to speed up cross-border ecommerce The Financial Express Amazon-CCI row: E-commerce giant gets brief respite as SC schedules hearing for December | Mint Mint Luxury performance footwear brand, Athletic Propulsion Labs (APL ... - Premier Construction Magazine Luxury performance footwear brand, Athletic Propulsion Labs (APL ... Premier Construction Magazine Retail and eCommerce news from the week beginning 21st August ... Enterprise Times Retail and eCommerce news from the week beginning 28 August ... Enterprise Times Poundland relaunches ecommerce website | News Retail Week CN Logistics rides on eCommerce boom The Star Online How Affiliate Marketing Can Transform E-Commerce Total Retail People Are Shopping Online Again: 2 E-Commerce Stocks to Buy Now The Motley Fool SERP Signs of a Trusted Brand Practical Ecommerce A veteran ecommerce fulfillment vendor has new owners Digital Commerce 360 40 jobs lost as Belfast ecommerce firm goes bust Belfast Telegraph Charts: U.S. Manufacturing Trends Q3 2023 Practical Ecommerce Laws on ecommerce to be reviewed for better consumer protection The Star Online The role of e-commerce analytics in informing business strategy Retail Customer Experience Best Content Types for ChatGPT Practical Ecommerce UK Food Safety Testing Finds One Third of e-Commerce Samples ... Food Safety Magazine The E-commerce Germany Awards 2024 InternetRetailing E-Commerce of Agricultural Products Market 2023 Is Set to Fly Excessive Growth in Years to Come Benzinga |
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