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How To Start An Internet Business - Site Layout
The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing. Lean, Mean Layout Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let's take a closer look. Visitors The layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates. Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at good site, links to primary pages are listed across the top and bottom of each page. Links to specific services or products are always listed on each page. It may sound like overkill, but make it as easy as possible for your clients to move around. Spiders Search engines use programs called "spiders" to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site. If the code isn't clean, spiders stop indexing pages. If pages aren't indexed, they do not appear in search engine results. What stops spiders? Following are the most common problems: 1. Bottlenecks - Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss others. 2. Dynamic Pages - Your pages need to be static or carefully designed. If dynamic, spiders often will not index them because they aren't sure of the content. 3. Frames - Don't use this antiquated design technique. 4. Poor URLs - A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A poor URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783 5. Images - Don't overuse images and don't put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images or ALT tags need to be used. Evaluating The Layout Once the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction. Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES: Pitney Bowes CEO Gone, Global Ecommerce Unit Likely Up for Sale Multichannel Merchant Ecommerce Product Releases: Oct. 2, 2023 Practical Ecommerce Unpacking the FTC's case vs. Amazon: What the landmark suit means for the e-commerce empire GeekWire How Plural Keywords Impact Search Intent For Ecommerce [Data Study] Search Engine Journal Ecommerce Essentials: How to Build a Direct-to-Customer Online ... Home Furnishings Association Costco ecommerce sales improve compared with previous quarters, but still down overall Digital Commerce 360 Economics Newsletter: Ecommerce is Here to Stay Manhattan Institute Amazon Holiday Toy Catalog: An Ecommerce Storybook EcommerceBytes B2B sellers expect ecommerce sales growth Digital Commerce 360 Microsoft Dynamics GP Users Deserve Better than Just an OK ... MSDynamicsWorld Top Austin, TX E-commerce Companies You Should Know Built In Austin New solar ecommerce marketplace Sunhub launches to public Solar Power World 5 Content Marketing Ideas for Nov. 2023 Practical Ecommerce B2B ecommerce survey: Companies largely experiencing growth Digital Commerce 360 Ecommerce marketing next year: 5 ways to set up for success Search Engine Land How Can Composable Commerce Help Meet eCommerce KPIs? TechiExpert.com SingPost Powering eCommerce Logistics for SHEIN in Singapore Singapore Post Revolutionize ECommerce and Web Design with Artificial ... Digital Journal Alternative payment methods dominate e-commerce in India Electronic Payments International AI and E-commerce: Simplifying the Sales Process CO— by the U.S. Chamber of Commerce TikTok Replaces 'Storefront' with 'Shop' Practical Ecommerce A Guide to Squash eCommerce Fraud for Furniture Retailers Home Furnishings Association Shopify Invests in Wholesale Marketplace Faire, Expands Reach ... Retail TouchPoints MGM Timber wins Ecommerce and Tech Engagement Award Scottish Construction Now Alcohol E-Commerce Compliance 101: What to Know to Sell Wine Online (Expert Editorial) wineindustryadvisor.com Ecommerce Product Releases: Sept. 18, 2023 Practical Ecommerce How to optimize your ecommerce ad spend and budget for the best ... Search Engine Land Top 10 eCommerce Website Development Companies in India Hindustan Times Legislative Update: Tariffs, Textiles, AGOA, Labeling, E-Commerce ... Sandler, Travis & Rosenberg, PA FTC sues Amazon, says the ecommerce giant is a monopoly Supermarket News Advertorials Bridge Storytelling and Selling Practical Ecommerce eMarketer Podcast: Around the World: TikTok's global ecommerce ... Insider Intelligence Hopper rebrands B2B business and grows e-commerce offerings Short Term Rentalz This festive season, bigger e-commerce sales set to light up volumes The Economic Times eCommerce Expo and Technology for Marketing 2023 focuses on ... Retail Technology Innovation Hub Endless sells online bathroom company to ecommerce firm ... The Business Desk Coincrib: Paving the Way for the Future of E-commerce GlobeNewswire How Supply Chain Visibility Helps E-commerce Brands Overcome ... - Supply and Demand Chain Executive How Supply Chain Visibility Helps E-commerce Brands Overcome ... Supply and Demand Chain Executive Legacy Supply Chain Announces Omni-Channel and eCommerce Fulfillment Expansion in Greater Toronto Area Yahoo Finance Burberry refreshes eCommerce website to offer immersive ... Marketing Interactive Gen Z views AI as e-commerce booster Retail Customer Experience E-commerce platform bridges the digital gender divide in Rwanda African Business E-commerce rules shouldn't stunt sector's growth: IACC ETBrandEquity |
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