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Maximize Your Froogling for Increased Website Profits
Are you familiar with Froogle? If you are an online merchant, you certainly should be. Froogle is Google's product search engine and was launched as a "beta product" in December 2002. Froogle's significance is in its ability to generate free "qualified" visitor traffic for online merchant products?assuming they gain "maximum exposure". What can "maximum exposure" in Froogle produce for online merchants? Merchants who have pursued Froogle maximization for their products have reported significant traffic and associated sales increases. One merchant generated over $19,000 in less than 20 days. Examples like this suggest that Froogle maximization is a worth-while strategy. There are multiple ways to access Froogle, both voluntarily and involuntarily. Involuntarily methods include Google spidering your product web pages and adding them to their Froogle product index, or if you have a Yahoo or eBay store, your products may be automatically indexed. However, the most effective way to access Froogle comes through voluntarily actions on your part through submitting a data feed (txt file) directly to Froogle. Yet rather than going into details about Froogle data feed submission techniques and requirements, the focus of this article is on highlighting the most important strategies for gaining "maximum exposure." Froogle maximization involves focusing your efforts on two, interdependent parts: (1) your Froogle data feed and (2) your product web page (i.e. Froogle landing page). Maximizing Your Data Feed The first part of Froogle maximization focuses on setting up your data feed. Unfortunately, many data feed submission programs including shopping carts build feeds that are not maximized for Froogle. Therefore, always review your data feed and implement these maximization strategies: ? Include all relevant product information in your data feed. If you have information for optional data fields like brand or ISBN, include it. Keep in mind that the information in your data feed must match the information on your product web page. ? Write a product name that uses a general product name, the brand name, model name, manufacturer and product type. Think about how potential buyers will search for your product and use these identifiers. ? Keep the description around 40 - 60 characters. Recent research studies are showing that a shorter description leads to a better position - possibly a factor of a keyword relevancy factor. ? Enter the product category path for YOUR website into the data feed; not the Froogle category. Unfortunately. Google states that many merchants enter the Froogle categories where they believe their product should be listed. ? Use the Froogle merchant center for identifying any errors with your data feed. Although the Froogle merchant center is simple - it does provide excellent information to assist in correcting data feed issues. ? Be careful, Google has reported problems with merchant's website image files having a robots.txt file. The result is a Froogle listing with a missing image - a situation that can decrease visitor click-through. ? When naming your image files, the name you give it is very important. Similar to alt tags for conventional search engine optimization, the image should use the primary product keyword such as mp3player.gif or plasmatv.gif in its naming convention. ? Froogle does not accept images that are 90x90 or smaller. So if you do not have a larger image, then simply do not submit one. The best thing to do is send Froogle the same full-size image on your web page and they will re-size it to fit their interface. Maximizing Your Product Web Page The second part of Froogle maximization involves your product web page. This is the most overlooked aspect to Froogle maximization and potentially the most important. Although Froogle requires a data feed, it works very similar to a traditional search engine by crawling a web page for relevant factors. So your product web page plays an essential role in gaining maximum exposure in Froogle. ? In general, your product web page should be laid out in a manner that can be easily crawled by Froogle which means using HTML. ? If you are using tables on your product web page, put your product image, title, description and price into one cell or as few cells as possible. ? Include your "add to cart" button (or other purchase indicator) within the same table as your price and product image. ? The "$" sign (dollar sign) should appear and may be of greater value if it is BOLD and of a larger font. ? Keep the title and description listed on your product web page identical to the one listed in your Froogle data feed. ? Add an uninterrupted 25 - 28 word sentence for your description that includes your keyword and is meaningful to visitors. ? Place the product description directly underneath the product title and, if possible, within the same cell as the title, price, and image. ? Froogle pays attention to the product title tag on your web page. Add a unique title tag for each product web page. ? Research has shown that a higher PageRank does not guarantee a higher position in Froogle. In addition, a product listing in Froogle will not transfer any PageRank to your website. Are You Taking Advantage of Froogle's New Customer Satisfaction Rankings? Recently Froogle introduced a "customer satisfaction ranking" feature for their merchants' product listings. The rankings are actually pulled from shopping comparison websites like BizRate.com, Shopping.com and others. As a merchant and if you have not done so already, it is highly recommended to setup your products on at least one of the shopping comparison websites to gain a customer satisfaction ranking on Froogle. Froogle users searching for a product will connect greater credibility with a merchant sporting the rankings versus ones without. If you are competing against a category-killer or large retailer like Target, Staples, Amazon or others, this may be essential since all of these merchants will certainly have customer satisfaction rankings. As an added bonus, shopping comparison websites have shown to generate a higher sales conversion rate than other marketing channels. Therefore, not only will you help maximize your Froogle strategy; you may also drastically improve your sales conversion rate by adding your products to a shopping comparison website. By following, these data feed AND product web page strategies, you will gain tremendous advantage over your competition and strive towards generating "maximum exposure" for your Froogle product listings. Kevin Gold is a writer, speaker and co-founder of Enhanced Concepts, Inc. Enhanced Concepts specializes in turning website visitors into leads or sales. Kevin is the author of FroogleMaximizer?, the first, comprehensive Quick Start Guide to maximizing Froogle?. Start maximizing today by visiting http://www.frooglemaximizer.com.
MORE RESOURCES: Alibaba, China's E-Commerce Giant, Will Split Into 6 Units The New York Times Alibaba plans to split into six in radical overhaul Financial Times Alibaba will ‘continue to be a dominant e-commerce services company’ despite split, strategist says Yahoo Finance Rokt employee shared blackface photo during company Zoom Business Insider Speaker Spotlight: Tom Funk on growing B2B and B2C ecommerce Digital Commerce 360 Singapore police warn of jade e-commerce scams on TikTok, at least $95,000 lost Yahoo Singapore News Ecommerce Returns Dispositioning Targeted By Two Boxes Multichannel Merchant Top 15 US Ecommerce Companies Forecast Insider Intelligence 12 New Ecommerce Books for Spring 2023 Practical Ecommerce The Future of Ecommerce: How a Product Becomes a Purchase Andreessen Horowitz E-Commerce Giant Alibaba Will Become 6 Different Entities Crunchbase News GUEST COMMENT: How UK ecommerce sellers can successfully ... InternetRetailing Romanian startup Videowise raises USD 3 mln to further develop its eCommerce video platform Romania-Insider.com Actually, Ecommerce Excelled in 2022 Practical Ecommerce How inflation affects online businesses | Sponsored Content Insider Intelligence Ecommerce Product Releases: March 15, 2023 Practical Ecommerce Ecommerce upstarts navigate pandemic shopping reset Financial Times Ecommerce Product Releases: March 1, 2023 Practical Ecommerce Current Partners With URLgenius to Accelerate Ecommerce Marketplace Traffic for Brands The Herald Journal Facebook's Advantage+ shopping campaigns: Are they worth the ... Search Engine Land Bright Cellars Adopts DRINKS on Shopify to Streamline Compliance and Scale Ecommerce Operations wineindustryadvisor.com Southeast Asia Retail Ecommerce Forecast 2023 Insider Intelligence Finding today’s best B2B ecommerce teams Digital Commerce 360 Vehicle Subscriptions Gaining Traction Practical Ecommerce Snap Partners With Kargo To Develop Offerings For Ecommerce ... MediaPost Communications Temu is seeing unprecedented ecommerce growth—how seriously ... Insider Intelligence Behind Paramount’s Ecommerce Push: A Chat With Consumer Products Chief Pam Kaufman Hollywood Reporter Livestream ecommerce takes off in Latin America Insider Intelligence 4 steps to a better ecommerce strategy Insider Intelligence Ecommerce return rates rose in retail's longest holiday season yet Insider Intelligence The rise of ecommerce in the coffee industry Perfect Daily Grind What are the Financing Solutions for Ecommerce? London Post Costco ecommerce sales drop despite total sales increase Digital Commerce 360 B2B Ecommerce: All the Information You Need Fordham Ram Does Your Business Need E-Commerce Financing? Miami Herald Start an E-Commerce Side Hustle on a Budget Entrepreneur Rolloverstock, a B2B Ecommerce Platform, Is Quietly Making ... BW Businessworld Hot growth at an ecommerce-focused HVAC distributor Digital Commerce 360 E-commerce continues to grow in the EU European Commission Role of IoT in Ecommerce in 2023 Customer Think Ecommerce SEO Trends and Insights for 2023 Entrepreneur 2023 Consumer Trends Impacting eCommerce Profitability Supermarket News Latin America poised for standout digital ad spending and ... Insider Intelligence Google Suspends Chinese E-Commerce App Pinduoduo Over ... Krebs on Security Vietnam's eCommerce moves towards sustainable development The Star Online What is most important when designed UI for eCommerce? Rebellion Research 3 Ways E-Commerce Businesses Can Continue to Thrive Total Retail Employees at the $2 billion e-commerce startup Rokt once saw a photo of a colleague in blackface during a company Zoom meeting Business Insider Africa Shenzhen wants to become a global live-streaming e-commerce hub South China Morning Post |
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