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Ecommerce Information |
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Online Consumers - What Are They Complaining About?
For many businesses, e-commerce represents a tremendous method for generating revenues. To maximize the profit potential, you need to keep an eye on issues that drive your prospects nuts. The FTC maintain a list of the top 10 "dot.cons" complained about by consumers. If your site falls within one of these industries, you must make sure you address these concerns. Consumer Complaints According to the FTC, here's what online consumers are complaining about most: Internet Auctions The Bait: Shop in a "virtual marketplace" that offers a huge selection of products at great deals. The Switch: After sending their money, consumers say they've received an item that is less valuable than promised, or, worse yet, nothing at all. Internet Access Services The Bait: Free money, simply for cashing a check. The Switch: Consumers say they've been "trapped" into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination. Credit Card Fraud The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you're over 18. The Switch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards. International Modem Dialing The Bait: Get free access to adult material and pornography by downloading a "viewer" or "dialer" computer program. The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number. Web Cramming The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue. The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period. Multilevel Marketing Plans/ Pyramids The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program. The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money. Travel and Vacation The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price. The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid. Business Opportunities The Bait: Be your own boss and earn big bucks. The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims. Investments The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns. The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to be able to predict the market with 100 percent accuracy. Health Care Products/Services The Bait: Items not sold through traditional suppliers are "proven" to cure serious and even fatal health problems. The Switch: Claims for "miracle" products and treatments convince consumers that their health problems can be cured. But people with serious illnesses who put their hopes in these offers might delay getting the health care they need. A Problem For Your Site? These issues must be addressed if your site falls in one of these categories. Simply raise the issue in a prominent area of the site and tell the prospect why it will not be a problem on your site. Failure to do so will result in lost sales. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES: TikTok says it regrets Indonesia's decision to ban e-commerce sales on social media platforms The Associated Press Indonesia bans e-commerce transactions on social media Times of India FTC sues Amazon, says the ecommerce giant is a monopoly Supermarket News E-commerce fraud to cost $48 billion globally this year as attacks skyrocket, report says VentureBeat Costco ecommerce sales improve compared with previous quarters, but still down overall Digital Commerce 360 Costco sees start of e-commerce improvement in Q4 Winsight Grocery Business E-Commerce Innovations ACHR NEWS Reducing eCommerce Cart Abandonment with Alternative ... Home Furnishings Association Best E-Commerce Platforms of 2023 | U.S. News U.S. News & World Report SmartEquip builds a new B2B ecommerce venue for construction parts Digital Commerce 360 Shopify Invests in Wholesale Marketplace Faire, Expands Reach ... Retail TouchPoints SpartanNash: What is e-commerce doing for other channels? Winsight Grocery Business 8 valuable insights from ecommerce experts Power Retail A Guide to Squash eCommerce Fraud for Furniture Retailers Home Furnishings Association GroupBy To Host "6 Key eCommerce Strategies To Help You Bridge The Gap Between Consumer and Merchant" Panel Yahoo Finance Exploring Crypto Ecommerce Payment Solutions in 2023 hackernoon.com PlantX Adds UNLIMEAT to Ecommerce Portfolio vegconomist - the vegan business magazine Rochester-based+custom+software+development+firm+acquires+ ... Rochester Business Journal Ecommerce marketing next year: 5 ways to set up for success Search Engine Land Mollie Unveils Findings from Annual European Ecommerce Report Fintech Finance How to optimize your ecommerce ad spend and budget for the best ... Search Engine Land Merchants increase spend to tackle e-commerce fraud crisis Electronic Payments International eMarketer Podcast: Around the World: TikTok's global ecommerce ... Insider Intelligence Charts: Retail Trends in China Q3 2023 Practical Ecommerce Ralph Lauren expands in Canada with first namesake store, e ... Chain Store Age TikTok Shop officially launches in the US TechCrunch Croatian Mplus Group Enters E-Commerce World - Total Croatia Total Croatia News Borsheims Promotes Andy Brabec to Vice President of Marketing ... Columbus Telegram 3 Top E-Commerce Stocks to Buy Right Now The Motley Fool Robots, e-commerce and sustainability drive packaging machine ... BeverageDaily.com ChatGPT Prompts for Social Media Marketing Practical Ecommerce Laravel Ecommerce with Lunar PHP Laravel News E-Commerce and Digital Marketing. Pedestrian TV Retail and eCommerce news from the week beginning 28 August ... Enterprise Times FSN E-Commerce Ventures share price Today Live Updates : FSN E-Commerce Ventures Stocks Plummet MintGenie Costco e-commerce sales drop 2.5% in August Morningstar US sues e-commerce giant eBay over sales of harmful products The Malaysian Reserve £4m deal for Discount Dragon adds fire to e-commerce ambitions ... The Business Desk Contact International: Digital transformation in SPAR, E-commerce SPAR International 40 jobs lost as Belfast ecommerce firm goes bust Belfast Telegraph What is e-commerce? McKinsey H-E-B opens eCommerce fulfillment center in Plano HEB Newsroom US manufacturing sales are flat; B2B ecommerce remains priority Digital Commerce 360 How Generative AI will reshape ecommerce and CX Digital Commerce 360 B2B buyer preferences start with manufacturers’ ecommerce sites Digital Commerce 360 Costco ecommerce sales drop; net sales still increase 1.9% Digital Commerce 360 Atur TikTok Shop Cs, Ini Isi Larangan Medsos Jadi Ecommerce CNBC Indonesia US Ecommerce Forecast 2023 Insider Intelligence Under Armour ecommerce grows 6% in fiscal Q4 Digital Commerce 360 China Ecommerce Forecast 2023 Insider Intelligence The long history of Caterpillar’s ecommerce journey Digital Commerce 360 Costco ecommerce sales drop despite total sales increase Digital Commerce 360 Canadian fashion brand Aritzia grows ecommerce revenue by over 50% in Q4 Digital Commerce 360 |
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