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Ecommerce Information |
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The Census and the E-Commerce Wave
Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. It is not my job to understand every single type of product, but it is my goal to assist my clientele with the broadening of their product market. The tidal wave of the E-Commerce platform is just starting to build up speed. The US Census Bureau explains that E-Commerce sales are "sales of goods and services where an order is placed by the buyer or price and terms of sale are negotiated over an Internet, extranet, Electronic Data Interchange (EDI) network, electronic mail, or other online system." Although the overall percentage of E-Commerce sales in comparison to total retail sales may seem small, the acceleration rate is indeed enormous. What does all this mean? Take a look at a business associate of mine that sells cleaning supplies. He has a small warehouse in Las Vegas that moves a little over 10 million dollars worth of product a year. Without any Internet presence whatsoever, 100% of his sales come from conventional marketing near and around his local market. He services the greater part of the West Coast, but doesn't venture too much outside of that boundary. My preliminary research has shown that Based on the results from some of the major search engines including Yahoo and MSN, an estimated 2000 searches a day are done for "Carpet Cleaning." Other viable searches include: Carpet Cleaners - 1100 per day Carpet Cleaning Supplies - 800 per day Cleaning Supplies - 900 per day Cleaning Products - 500 per dayWith those five search queries alone, a website could potentially be seen by over five thousand (5000) visitors a day. That adds up to over one hundred and fifty thousand (150,000) search queries each month with just a few select terms. In certain markets, there are very few companies lobbying for the top search engine positions, yet, some are saturated. If you have a product that is conducive towards Internet based marketing and sales, but you have not tapped into the territory yet, your competitors may be beating you to the punch. Why would I want this? Hmmm? Let's assume your business is predominantly in the Central Valley and perhaps spreads a little throughout California. You already ship product here and there. Are you setup to handle some additional sales to the Midwest or the East Coast? What about Europe? The point is that the Internet has no boundary. If you offer your products and services online, through an E-Commerce system, it is like having a huge international storefront that welcomes the wondering visitor. The only thing left to do is a marketing campaign, simple or robust. But don't be fooled. The marketing campaigns can really get you. Setting up the storefront is the easy part. Managing the storefront is also easy. Putting the sign out there to attract the customers may tend to be a grueling task, unless you plan ahead. What is the bottom line? Here's the deal. If you aren't in a hurry, but think you want to have an E-Commerce system in play in perhaps a year or so, it will be to your advantage to develop it now. Internet based marketing campaigns take 6 months to a year to mature. I don't care what anyone tells you, unless you want to fork over tons of cash on a regular basis, a solid Internet marketing campaign takes time. The Census shows that Internet based sales are increasing faster than conventional retail sales. The census shows that over sixty-nine billion dollars ($69,000,000,000) were spent last year in E-Commerce sales, up 23.5% from 2003. The census show that if you are not planning for the future, your competition is. The Pickle You can get carried away with overhead if you are not careful. Internet based marketing can turn into the ever hungry monster that you have to constantly feed on a regular basis. The goal is to plan a year in advance and have a strategy that will create a system that will offer your site search engine presence and stability over time. But if you want more, more is available. A Rule for the Road: If you want to know who is good at Internet based marketing, just check online. Do a search for "Fresno Web Design" and see what you find. Greg Richburg a Microsoft Certified Systems Engineer and the owner of Netricks, Inc. a network consulting, web design and hosting company in California. As well, Greg runs a web based distributorship for Ujena swimwear and clothing. Please visitMy Shop Girl Sexy Swimwear andWeb Bikini Store and Clothing for Women for details. All past articles written by Greg Richburg are available atNetricks Tech News.
MORE RESOURCES: The Trouble With Luxury E-Commerce The Business of Fashion UPS Is Uniquely Positioned To Capitalize On E-Commerce Tailwinds & Drive Revenue Growth, Analyst Says Yahoo Finance How To Create A WordPress Ecommerce Website Search Engine Journal Internal linking for ecommerce: The ultimate guide Search Engine Land How To Use Pinterest For Ecommerce Search Engine Journal 17 Most Valuable E-Commerce Companies in the World Yahoo Finance Why small business now counts more than ever on B2B ecommerce Digital Commerce 360 Maersk goes greener on European ecommerce delivery Digital Commerce 360 Amazon and Alibaba lead in cross-border ecommerce Digital Commerce 360 Ecommerce Product Releases: February 1, 2023 Practical Ecommerce How ChatGPT Drives Ecommerce Conversions Practical Ecommerce China’s e-commerce sector sees at least 89 platforms go under in 2022 South China Morning Post The future of B2C ecommerce - ThePaypers The Paypers Fastener E-Commerce: Putting the Best Price Forward Manufacturing.net 5 Ways To Optimize Your Ecommerce Fulfillment Process StartupGuys.net How to grow your eCommerce business during a recession Elite Business Magazine Retail and eCommerce news from the week beginning 23 January ... Enterprise Times Why do you need gorgeous product photos for your e-commerce website? Business Insider Africa First Steps to Sustainable Ecommerce Practical Ecommerce Why it's a great time to launch an ecommerce business The CEO Magazine Charts: U.S. Retail Ecommerce Sales Q3 2022 Practical Ecommerce Scaling eCommerce Should Not Crash eCommerce; SMBs Need a Platform That Grows With Them Yahoo Finance 12 new Google Analytics 4 ecommerce dimensions and metrics Search Engine Land The 10 Best eCommerce Development Companies for Your Online ... MUO - MakeUseOf TikTok's E-Commerce Management Structure Undercuts Claims of ... The Information FedEx scales back Sunday deliveries again as ecommerce wanes Digital Commerce 360 Blue Whale Media Develops Three eCommerce Websites for ... Digital Journal Got the message? Retail panelists dish on changes in ... Furniture Today Realities of eCommerce Fraud - Can you Protect your Business? Global Trade Magazine Retail and eCommerce news from the week beginning 9 January ... Enterprise Times 7 E-commerce trends to look out for in 2023 Alibaba.com EDITORIAL Why ecommerce must now become a socially-engaging ... InternetRetailing Maker of Apple Watch Bands Looks to Diversify Practical Ecommerce NEXUS Automotive International Creates Ecommerce Business Unit AftermarketNews.com (AMN) Shopify releases enterprise e-commerce system Retail Dive How Brands Can Ready E-Commerce for 2023 With AI Total Retail An overview of eCommerce in 2022: Growth, hits and misses Times of India Shopify invests in US-based e-commerce analytics aggregator ... BetaKit - Canadian Startup News Budget 2023: Promoting Indigenous Manufacturing Tops ... Outlook Startup Retail and eCommerce news from the week beginning 2 January ... Enterprise Times Brexit prompts My Nametags to base e-commerce in Dublin Business Plus Ecommerce site Thedrinkshop.com calls in the administrators The Drinks Business Uniting social media and e-commerce at Smart Retail Tech Expo 2023 Technology Record 4 E-commerce Stocks Set to Beat Earnings Estimates in Q4 Zacks Investment Research E-commerce enabler gets 3-star award as Lazada partner manilastandard.net MaterialsXchange launches e-commerce platform for building ... woodworkingnetwork.com Amazon India offers 50% referral fee waiver for e-commerce businesses Business Standard Grocery e-commerce sales jumped 2.4% in December Supermarket News 3 ways how ONDC is democratising eCommerce space in the country The Financial Express Top-performing e-commerce category revealed Business Plus |
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