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Ecommerce Information |
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Is ECommerce Right for Our Business?
If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the Internet. There are popular slang terms such as ebusiness, click and mortar, dotcom, cyber-mall and multiple spellings (eCommerce, e-commerce, E-Commerce), but they are all basically the same thing. Don't let the different phrases confuse you, it all comes back to the same principle: selling online. So how do you know if selling online will be beneficial for your business? There are a few basic questions that can help you with this decision. First and foremost, can you afford to develop a professional eCommerce storefront on your Web site? You've heard the phrase "if you can't do it right, it's not worth doing at all". This is especially true in regards to eCommerce because people will not purchase from your Web site if it looks amateur and is poorly done. Custom developed eCommerce sites can cost tens of thousands of dollars, but pre-built shopping cart solutions such as WebSolutions' Marketplace can provide your business with a professional eCommerce storefront for a fraction of the cost. Another benefit of a program like this is whereas a Yahoo or eBay store may be less expensive to get going, it's going to be less customizable, and as your business grows, you'll outgrow the site and need to start over again. An option like the Marketplace provides a great starting place with unlimited building potential and growth. After the cost issue is addressed, you need to evaluate the potential of selling your product or service online. Are any of your competitors selling online? If not, have a brainstorming session and try to think of any logical reasons why they aren't. Could it be that they tried and failed or is it that they just haven't thought about selling online yet? One key to remember is that once you make the decision to sell online, your product and pricing is now available 24/7 to anyone that stumbles upon your site. After evaluating your competitor's Web sites, you need to look at your product line and determine your target audience. Who buys from your now? Are you selling to businesses or individuals? If the answer is businesses, are they generally companies that are active on the Internet or businesses that don't rely on the Web as much (such as mechanics, restaurants, etc.). If the answer is individuals, what demographic(s) are you advertising your products or services to? You need to be sure that the people you want purchasing your product have access to the Internet and are willing to shop online. Few businesses realize that over 80% of the world's Internet access speed is still dial-up, so loading huge catalogs, Flash files, and large graphics will deter a prospect from purchasing. Finally, you need to determine how you can make your business stand out from all the rest. If you're selling copier supplies, why is someone going to come to your site versus the other millions of copier supply Web sites? Are you going to sell based on price, location, quantity, quality of service? Are you going to provide online shipment tracking, account management, wish lists, real-time credit card authorization and processing, and other advanced eCommerce applications to make your site more professional? These are all issues that need to be addressed before you start designing your first product page. Taking the next step of selling online is a big decision for your business and isn't to be taken lightly. There is significant cost and risk involved, but there is also significant reward waiting to be had. Be sure to consult with your Web developer to find out which options are available to you and do your research ahead of time. Not every eCommerce site is profitable, but if you prepare, there's no reason yours can't be. WebSolutions is a professional Web site design, development, and hosting company based near Chicago. Their expertise in eCommerce has been highlighted in print and television and their custom developed solutions and pre-built shopping cart application (The Marketplace) has been successful for businesses nationwide. Jon Kee handles all sales and marketing related activities for WebSolutions and can be reached by phone at 630.375.6833 or email @ sales@wsol.com. Visit us online: http://www.wsol.com
MORE RESOURCES: Shenzhen wants to become a global live-streaming e-commerce hub South China Morning Post Singapore police warn of jade e-commerce scams on TikTok, at least $95,000 lost Yahoo Singapore News Deep Dive on Payment Channels and Types of Transactions Business Insider Survey: Apparel shoppers seek leading-edge tech Chain Store Age The future of e-commerce will be about ‘rediscovering the joy of shopping’: Pinterest CEO Yahoo Finance The Future of Ecommerce: How a Product Becomes a Purchase Andreessen Horowitz Speaker Spotlight: Tom Funk on growing B2B and B2C ecommerce Digital Commerce 360 12 New Ecommerce Books for Spring 2023 Practical Ecommerce SKUPREME Launches Platform for Fully-Automated Ecommerce and Supply Chain Management - Yahoo Finance Current Partners With URLgenius to Accelerate Ecommerce Marketplace Traffic for Brands The Herald Journal A tire maker rolls out a new ecommerce platform Digital Commerce 360 Bright Cellars Adopts DRINKS on Shopify to Streamline Compliance and Scale Ecommerce Operations wineindustryadvisor.com Snap Partners With Kargo To Develop Offerings For Ecommerce ... MediaPost Communications Is Your eCommerce Business Missing Out on the Power of AI and Data to Reduce Returns? Marketscreener.com Actually, Ecommerce Excelled in 2022 Practical Ecommerce Ecommerce upstarts navigate pandemic shopping reset Financial Times Ecommerce Product Releases: March 15, 2023 Practical Ecommerce EnvisionB2B Speaker Spotlight: ChemDirect’s Dave Haase on overcoming ecommerce barriers Digital Commerce 360 5 charts showing what resale ecommerce growth means for your ... Insider Intelligence Vehicle Subscriptions Gaining Traction Practical Ecommerce Ecommerce Product Releases: March 1, 2023 Practical Ecommerce What are the Financing Solutions for Ecommerce? London Post Mentorship Matters: Paving the Way for Future Leaders in ... Little Black Book - LBBonline Facebook's Advantage+ shopping campaigns: Are they worth the ... Search Engine Land Southeast Asia Retail Ecommerce Forecast 2023 Insider Intelligence Finding today’s best B2B ecommerce teams Digital Commerce 360 Behind Paramount’s Ecommerce Push: A Chat With Consumer Products Chief Pam Kaufman Hollywood Reporter Livestream ecommerce takes off in Latin America Insider Intelligence Ecommerce return rates rose in retail's longest holiday season yet Insider Intelligence 4 steps to a better ecommerce strategy Insider Intelligence Temu is seeing unprecedented ecommerce growth—how seriously ... Insider Intelligence Ecommerce platform launched by ex-Amazon exec raises £75m UKTN (UK Technology News Costco ecommerce sales drop despite total sales increase Digital Commerce 360 Vietnam's eCommerce moves towards sustainable development The Star Online Retail and eCommerce news from the week beginning 20 March - Enterprise Times The rise of ecommerce in the coffee industry Perfect Daily Grind 7 Steps to B2B Ecommerce Excellence Digital Commerce 360 Ecommerce SEO Trends and Insights for 2023 Entrepreneur Role of IoT in Ecommerce in 2023 Customer Think Keep it simple if you want to win at eCommerce BusinessCloud Retail eCommerce Platform Market By 2031 Digital Journal Google Suspends Chinese E-Commerce App Pinduoduo Over ... Krebs on Security 2023 Consumer Trends Impacting eCommerce Profitability Supermarket News 5 TikTok Ways To Drive Traffic To Your eCommerce Site | Social Telemedia Online Latin America poised for standout digital ad spending and ... Insider Intelligence India's ecommerce market to reach $150 billion by 2026 fuelled by rise in UPI transactions: report Economic Times E-commerce continues to grow in the EU European Commission 2023 B2B & B2C Ecommerce Platform Trends and Strategies Digital Commerce 360 What is most important when designed UI for eCommerce? Rebellion Research DC 360’s EnvisionB2B 2023 conference expands speaker lineup Digital Commerce 360 Great Expectations: Consumers Demand Most From Ecommerce ... MediaPost Communications 3 Ways E-Commerce Businesses Can Continue to Thrive Total Retail SaksOff5th.com Adds Ecommerce SVP as it ‘Evolves its Digital ... Retail TouchPoints #BizTrends: South African e-commerce continues to thrive Bizcommunity.com |
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