Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web.No other medium gives users, readers or customers such control over their own experience.
Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.
The Art of Being Human
This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.
Tell Them Whats in The Can!
What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.
Say Something Worth Talking About
I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and Ann Handley.
Helping Your Visitors: a State of Mind
What does "helping your visitors" mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but it isn't.
Your Readers are Publishers Too
Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content.
Direct Marketing isn't all Brute Force
There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.
Get Out of The Way
Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time.
Choosing on Order Fulfillment Service
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other.
Simple Steps to Start a Profitable Member Only, Subscription Web Site
Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ?.
Looking For Free Advertising, Here It Is!
There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of "free advertising" to a few forums and they all can back the same, but with new links to check out.
Intranet Project - RAD or Waterfall?
Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry.
The Essential Christmas Web-store Makeover
Ten great tips to turn online holiday shoppers into eagerbuyers - and satisfied customers.When meeting potential clients, you wouldn't dream ofshowing up late in a mismatched outfit, hair disheveled,with food on your tie and no business card, would you? Andif they asked for testimonials or explanations about yourcompany policies you'd hardly say, "Sorry, I don't give outthat information.
Chinas Online Shopping May Be Booming In The Next Few Years
Data from China Internet Network Information Center (CNNIC) shows that till June 2004 Chinese online user has reached 87 million, of which, 7.3% has experience of online shopping.
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