Music licensing can be a very confusing subject. My intent with this article is to give you enough details on what music licensing is and what are your rights to use music in advertising and / or video productions.
A few months ago I was contacted by a company that was celebrating 20 years in business. They wanted to put together a radio commercial that highlighted their celebration. Their request was to use Kool and the Gangs song Celebration in their radio spot. I explained to them in order to do this they would have to obtain a licensing which would cost them quite a bit of money. This was not an option for them due to their limited budget and ultimately they told me that they "went another direction" with their advertising.
If I had agreed to use this song without obtaining a licensing I would have put both of our companies at risk. It was not worth the risk just to make a sale. Beware that there are unscrupulous production companies that will do this type of illegal activity so the best protection you have is knowledge.
The copyright law protects writers of music by giving them exclusive right to their music. Once a piece of music is under copyright protection it is illegal to use it without getting permission to the owner of the copyright.
There are actually two types of copyrights in the United States. One is the actual copyright which is denoted with the familiar C with a circle around it. This protection is for the actual melody, lyrics and arrangement of the music. The copyright is usually owned by the actual artist that wrote the piece or their publishing company.
The second form of copyright is the actual recording itself. This is denoted by a P with a circle around it. This protection covers the performance of the song caught on tape or digital media and released on CD or other media. Many times a record or production company will own this performance right.
If you want to use a song in a production, you need obtain a Master Use license from the owner of the copyright and a Synchronization license (often called a sync license) from the owner of the performance of the song.
The fees for synchronization licenses vary greatly. Low-end TV usage (music is playing from car radio in a scene) can cost up to $2,000. In a film, the fee may be as high as $10,000. A popular song is worth more, possibly $3,000 for TV and $25,000 for film. A song used as the theme song for a film might get $50,000 to $75,000. Commercials can get even more money. Fees for a popular song can range from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States on television and radio.
I think you will agree with me that that is allot of money and usually way over budget for many video and radio productions.
To get around these outrageous fees, music production companies sell buyout music. When you purchase a buyout CD you do not need to obtain a licensing to use the music. You can use the music hassle free and at a much lower cost.
Buyout music or royalty-free, as it applies to my products, means that for your one-time purchase price, you can legally use the music in your productions for life of ownership. All copyrights of the music remain with Zebra Music LLC. My jingle licensing agreement allows a protected area of 200 miles. By doing this no other companies in a local market will have the same jingle.
Many other production companies offer a similar buy out music licensing. I would advise you to read the licensing agreements with other production companies and ask questions if you have concerns.
Network broadcast and international broadcast of buyout production music is cleared through a performance organization (like BMI or ASCAP). The revenue that these songs produce when they are aired is paid directly from broadcast station licensing, NOT from you as a producer. These performance organizations then in turn pay each artist based on the amount their song or songs were aired on the radio or TV.
I hope this article has cleared up any confusion or questions that you have had about copyright and music licensing.
Steve Veloudos owns and operates Zebra Music LLC. It's a one stop shop for jingles, radio production, custom music, library music, and sound design. Visit Steve's web site and get free monthly music that you can use for your productions.
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Amuse scores $15.5M for its free music distribution service and 'next gen' record label - TechCrunch
Why Chris Janson Wept When He Saw His New 'Drunk Girl' Music Video: 'This One Broke Me Down Quick' - PEOPLE.com
Post Malone Performs His Biggest Hits & Proves His Haters Wrong at Billboard Music Awards Afterparty - Billboard
Does Reading Make Music?
When you read music you are deciphering the printed page and transferring the information to the keyboard. You might say that you are decoding what the composer or arranger put on the page .
If Setting The Gain Correctly is So Important, Why Dont Mic Preamplifiers Have Meters?
When you first learn how to use a mixing console, you will be shown how to set the gain. Your instructor - either in audio school or in the workplace - will emphasize the importance of this and kick your ass every time you get it wrong, until you can't do anything other than get it right.
The Need To Perform
I can't believe how much of the year has gone by, but all the same, it's unbelievable how much I've grown through the year and most of it, from demolishing my need to perform.I grew up playing a lot of hockey, being captain of both my schools when I was in Nigeria and London.
The British Invasion
The Kasabian concert at the Kool Haus seemed like a concert somewhere in England (even though I haven't been there). This band out of Leicester pumped out amazing electronic, rock beats with an amazing light show.
10 Music Download Legal Points
Everybody's doing it: downloading music and sharing files. People who share music files on the Internet argue that downloading is legal; today they can be sued by the record industry.
Effective Band Rehearsal
If your band is in rehearsals, either preparing for gigging, or practising new songs to add to your repertoire, the chances are you will have to hire a rehearsal room. The costs of hiring a room can soon mount up if you don't organise your time effectively.
Learning to Play the Piano with Chords Part 2
Do you want to learn how to play chords on the piano? Can you already read sheet music or basic notes on the treble and or bass clef?Do you look at the notes on a piece of sheet music and are unable to name the chords?Or do you look at a piece of sheet music, see the letter "C" and are not sure which notes to play?If you answered yes to the first and second question this is easy to remedy. Knowing which chords are being represented by notes in sheet music comes with practice just like reading the basic notes does.
Piano Lessons and Perfectionism
Are you a perfectionist? Does every note have to sound right before it comes out of your piano? If so, you might be cheating yourself out of the joy of music making. Most of us learned how to be perfectionists as children, trying to please Mommy or Daddy.
Buying a Violin
"How do I buy a violin, (or fiddle)?"That question has risen to the top of the fiddle FAQ list, even above "What's the difference between a violin and a fiddle?"This is an account of how Richard Blackwell, my student, actually purchased a violin.He had been using a good quality student violin on loan from his sister.
The Revolution has begun - and it will not be Televised The new Artist Development Paradigm
In reflecting on the world of the Music Business in 2004, there were some very profound and dramatic changes that changed the nature of the Music Business itself. 2004 will always be remembered as the year the 'Big Five' became the 'Big Four' and don't be surprised if you're reading at this time next year and we're telling you about the 'Big Three'! Beside the Sony/BMG merger, 2004 will also be remembered as the year labels utilized aggressively utilized video games as a marketing vehicle for the launching of many of their artists.
People are Turning to Meaningful Songs for Emotional and Spiritual Relief:
A New Breed of Aspiring Songwriters Is In The Making. What are the Sacrifices of the Solo Singer Songwriter in Today's Changing Culture?David La Motte and Michael Alan are performing musicians and singer songwriters who share their experiences and insights about the hard work required to earning a livelihood in the music business.
Piano Playing Your Way: How To Have More Fun Playing The Piano Than You Ever Have Before
Piano playing doesn't have to be boring. There's no law that says you have to play a song the same way everyone else plays it.
How to Start Your Own Band
Every once in awhile a guitar student will express a desire to be in a band someday.If this is your ambition too, then read on.
Guitar Practice (Part 2) - Does Practice Make Perfect?
You've probably heard the saying "practice makes perfect" and it sounds true enough, but is t really? We all know the importance of practicing a new skill in order to become proficient at it. This is especially true when it comes to playing the guitar, or any other musical instrument for that matter.
Yo, is Rap Just Another Four Letter Word?
Flaunting any excessive or anti-social behavior is considered brazen. When it is no longer considered brazen it is proof that it has become embedded as part of our culture.
CD Clubs: How to Get the Best Deals Online
(1) The BMG Music Service offers the best deal you'll find -- 11 CDs for the price of shipping ($2.79 each) when you buy one CD at full club price, which is typically about $15 plus shipping.
Buying A Guitar - Do You Know What To Look For?
Buying a guitar is an important decision that my students have often asked me about. They want to know what they should be looking for.
Piano Lessons - Group or Private?
Piano lessons are a great activity for children. They encourage creative thinking, develop math and reading skills, and improve students' overall educational progress, as well as building a fun life-long skill.
3 Quick & Easy Steps To Playing Music by Ear
Playing by ear is the ability to play a piece of music (or, eventually, learn an instrument) by simply listening to it repeatedly. The majority of self-taught musicians began their education this way; they picked up their instrument and began playing an easy melody from a well-known song, slowly picking out the notes as they went along.
Paint Your Own Musical Landscapes!
I don't know why, but I find the idea of interpreting nature musically to be very appealing. Maybe it's because I'm attracted to nature's beauty, but the notion of communicating that beauty musically has always intrigued me.
|home | site map|