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Dont Get Hacked - A Guide to Protecting Your Business from Thieves
You've seen it in the news - 40 million credit cards exposed! With all the news about web sites being hacked and cyberthieves stealing credit card numbers and other personal data,it's no wonder that some shoppers are still hesitant to providepayment information online. You don't have to be. Is it enough that users trust you? Common marketing wisdom shows that one of the most valuableassets any Internet Marketer has is trust. People go to extrememeasures to build this trust - online pictures, testimonials,audio - some even go as far as to open storefronts to givepeople that "good feeling". But all of this may simply not be enough. A recent Harris Interactive survey found that 75 percent ofconsumers polled worry that companies will share personal datawith other corporations without permissions, while 70 percentdoubt the security of online transactions and 69 percent fearthat hackers will steal their personal data submitted online. You see, just because a user trusts you, doesn't necessarilymean that the customer trusts your website oryour payment processor. Once you've established rapport with your customer base,the next step is to build trust in your website. Whether you collect credit card information yourself, or havea third party processor handle your transactions for you,it's crucial that people understand that you are seriousabout protecting their privacy and information. Here's a few things you can do to help out. *) Install a Secure Server Certificate on your server to closethat "lock" on people's browsers. Even if you don't collectcredit card information, people feel better about havingthe information they send to you be secure. Also, considerusing a "top tier" Certificate provider, such as Verisign.While other providers may have nearly equally secure solutions,the reason you are buying the certificate is to instill trustin your customers, which other providers do not necessarilyhave in abundance. *) Have a clear, clean privacy policy statement in additionto the "legalese" required by the FTC. If you don'tsell addresses, tell people so. *) Secure your server. I know that this seems obvious, but mostpeople pay no attention to their webserver or the softwarethey are running. Knowing what software you have running,and keeping up-to-date on patches will help significantly. *) Install an Intrusion Detection System (IDS) I estimate 73%or more of all websites have no intrusion detection systemin place. What this means is that not only can most websitesbe hacked easily, it is very likely that the website ownerhas no clue if they have been compromised. *) Turn off unneeded services and ports, and uninstallunused software. The premise here is that the less "stuff"on your machine, the less chance for exploit. For example,MySQL listens on the Internet for messages form other servers,yet most small websites access the database system only fromthe machine it is running on. It is very simple to makeMySQL "invisible" to the Internet - making it much moresecure if you don't need to access it from other systems.There are many, many more simple techniques like this you canapply to your server to keep hackers out. In summary, consumers are quickly becoming Internet savvyand they take their privacy seriously. There is nothing,and I mean nothing, that can hurt your credibility morethan your customers and potential customers getting SPAMto email addresses that they provided only to you - inthe best case, they will think that you sold their address.Responding that no, you didn't sell their address, but someonehacked your server and stole ALL their personal informationwon't make them feel a whole lot better about doing businesswith you in the future. Nick Temple is an e-commerce and security specialist that hasbeen practicing online for over 10 years, since 1994.Some previous clients include Verisign, Sun Microsystems,and Coupons.com. His new website, http://www.DontGetHacked.inforeveals that Internet Marketers are prime targets for hackers,and what you can do to stop them cold.
MORE RESOURCES: Leading NY security groups announce new 'Jewish Security Alliance' The Jerusalem Post Leading Jewish security organizations form super group called the ‘Jewish Security Alliance’ JTA News - Jewish Telegraphic Agency ChatGPT Data Breach Confirmed as Security Firm Warns of Vulnerable Component Exploitation SecurityWeek Breaking silence, GOP lawmakers lament overhaul’s security ramifications for Israel The Times of Israel Remarks at a UN Security Council High-Level Debate on ... United States Mission to the United Nations Executive Order on Prohibition on Use by the United States ... The White House TSA Administrator testifies about FY24 proposed budget that ... Transportation Security Administration Lumen Technologies hit with 2 separate security incidents Cybersecurity Dive Disaster Zone Podcast: Election Security Government Technology What Is Security as a Service? MUO - MakeUseOf GPT-4 kicks AI security risks into higher gear VentureBeat Hunger and Malnutrition Threaten U.S. National Security, Report Says Drovers Magazine NY Law Firm Pays $200K Over Healthcare Data Security Failures HealthITSecurity Japan’s new security policies: A long road to full implementation Brookings Institution Security experts discusses training practices to prepare for mass shootings Western Massachusetts News 908th Security Forces Squadron partakes in specialized skills training 908aw.afrc.af.mil Apple Issues Urgent Security Update for Older iOS and iPadOS ... The Hacker News Florida Agriculture Commissioner sees farmland, food as national ... WKMG News 6 & ClickOrlando Homeland Security warns about scam in Kansas City area WDAF FOX4 Kansas City Murray, Shaheen, 36 Colleagues Write to Pentagon Underscoring ... Senator Patty Murray Commerce Department Outlines Proposed National Security ... US Department of Commerce Citing national security, Aurora bans TikTok on city devices Fort Morgan Times Second suspect in fatal shooting of security guard at S. Houston ... KPRC Click2Houston Wellsville man stages "protest" over school security in front of ... THE WELLSVILLE SUN Thanking donors, Under-Secretary-General DiCarlo says investment ... Department of Political and Peacebuilding Affairs Getting two Supplemental Security Income payments in one month Montgomery Advertiser ANALogic Machines Slow Down Airport Security, Have Worst Name ... View from the Wing Rising Rate of Drug Shortages Is Framed as a National Security Threat The New York Times College athlete influencers confront security concerns The Associated Press Microsoft pushes OOB security updates for Windows Snipping tool flaw BleepingComputer Senators Introduce Bipartisan Bill to Tackle National Security ... Senator Mark Warner Fact Sheet: Biden Administration's National Security Memorandum ... Homeland Security TSA issues new cybersecurity requirements for airport and aircraft ... Transportation Security Administration FACT SHEET: President Biden’s Budget Strengthens Border ... The White House TikTok Pushed by U.S. to Resolve National Security Concerns The New York Times The Case for a Security Guarantee for Ukraine Foreign Affairs Magazine Biden Administration Announces Additional Security Assistance for ... Department of Defense FACT SHEET: Biden-Harris Administration Announces National ... The White House After Denver school shooting, an outcry erupts over security The Associated Press Feds Charge NY Man as BreachForums Boss “Pompompurin ... Krebs on Security Topeka senator calls for security as frustrations flare at Kansas anti ... The Topeka Capital-Journal TikTok CEO's Message to Washington: A Sale Won't Solve Security ... The Wall Street Journal |
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